BHV/Marais, "JEU D'ENCRE"

Campaign - art direction From February 4th till March 8th, 2015, The BHV MARAIS creates the event on the ink which is put in the honor by the design, the fashion, the writing, the dye unwinding a poetic route in the whole of the parisian store.

Tests of typography by Toma Pegaz

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In Store, Le BHV / MARAIS

In Store by Le BHV / MARAIS

Shop front by Le BHV / MARAIS

CAMPAIGN CREDITS

Agency : Rosapark
Creative Director : Gilles Fichteberg
Art Director : Emily Jeanne
Assistant art director : Samir El Bourachdi
Writer : Maxime Fraudreau
Graphic Design / INK : Toma Pegaz
Retouch : Sparklink
Account : Delphine Drutel, Audrey Landon, Adélaïade Destaillats
Art Buyer : Camille Asal